Since the middle of last month, the villagers’ homes in Baziqiao Village, Yexie Town, Songjiang District, have begun to smell, and some villagers have also experienced discomfort such as dizziness and vomiting.

　　For the sake of safety, the seven most seriously affected villagers were resettled by the Yexie Town Government to live in the nearby Zhang Ze Town Hotel. What puzzles everyone is that most of the surrounding areas are farmland. Where does this smell come from? After investigation by Songjiang District Environmental Protection Bureau, it was found that the smell was emitted from a reclaimed enterprise land.

　　Now it is in the core area with the strongest stench, and in the soil covered by rain film, the soil color is white and yellow and mixed with non-degradable plastic bottles. The whole range blocked by colorful flags behind me stinks, and the downdraft not far away is a residential area.

　　After sampling and testing the soil and groundwater on site, the environmental protection department found that the data were seriously exceeded.

　　Xu Rong, director of Songjiang District Environmental Protection Bureau, said that the water does contain dichloromethane, which exceeds the standard by 1,240 times and its toluene by 9.8 times. They also monitored the air, and dichloromethane in the air exceeded the standard by 40 times. Toluene exceeded the standard by 15 times.

　　According to reports, this land used to open some small private workshops.

　　Ding Zhong, secretary of the village committee of Baziqiao Village, said that it was originally the second chicken farm in Zhang Ze Town, and this chicken farm was probably stopped in the early 1990s. It has been 20 years since the local government leased it to a private enterprise to set up a factory. Some are small processing plants and sewing machine processing plants.

　　Will it be a legacy of these small private workshops? The environmental protection engineer who participated in the land pollution survey said that it was initially determined that the pollutants were oily organic compounds.

　　The reporter found that "Shanghai Yuhong Oil Products Co., Ltd.", which is separated from the polluted land by a wall, is an oil storage base. So, could it be that this enterprise has stolen or leaked oil? After investigation by the environmental protection department, no evidence of direct evasion was found. The villagers are worried that the polluted groundwater will affect their farmland.

　　Residents nearby said that (the vegetables planted) should be sold for others to eat, and they were worried that they would get sick after eating them.

　　On May 28th this year, the State Council issued the Action Plan for Prevention and Control of Soil Pollution, referred to as "Soil Ten Articles" for short. Article 7 stipulates that according to the principle of "whoever pollutes will treat it", the unit or individual that caused the soil pollution should bear the main responsibility for treatment and restoration. However, what is embarrassing is that the land like Yexie Town has been polluted. It is estimated that the treatment may take several years and the cost will be millions. However, it is obviously too late to treat and repair it after the culprit is identified. Therefore, the town government can only undertake the governance and restoration work first. At present, the relevant departments have built a greenhouse the size of a football field on the polluted land to purify and filter the irritating gas before discharging it. The soil remediation plan is also under review and is expected to be introduced one month later.

　　Huang Zhongming, chief engineer of Shanghai Textile Energy Conservation and Environmental Protection Center, said that they may solidify and stabilize it and fix it in one place to reduce its toxicity. On the other hand, it may be ectopic (repair), that is, dig it away. Fill in the new qualified soil again.

　　The environmental protection department said that the accountability for the incident will not stop, and an in-depth investigation is currently being conducted on the oil residue treatment of Yuhong Oil Company.

　　Xu Rong, director of Songjiang District Environmental Protection Bureau, told reporters that they also collected soil in the enterprise. Well drilling and groundwater extraction were also carried out. If the pollution factor matches, it can’t get away with it. If it doesn’t match, they will find something else. Will it be buried by others, or stolen or buried? In addition, according to the seriousness of the pollution situation, they will hand it over to the public security for accountability.

　　I hope that the culprit of soil pollution in Yexie Town can be arrested as soon as possible. In fact, compared with air and water pollution, soil pollution is more hidden, and its remediation cycle is longer, more difficult and more costly. With the release of the State Council’s "Ten Articles of Soil", Shanghai will also strive to introduce specific implementation plans within this year. By then, the city will carry out a detailed investigation on the soil environment. On the basis of finding out the family background, on the one hand, it will control soil pollution from the source, on the other hand, it will focus on the reuse of industrial land, formulate standards and promote soil remediation.

　　A poverty alleviation micro-factory was set up in Xuanhua District, Zhangjiakou City, Hebei Province to revitalize rural idle labor resources and drive more than 10,000 people to find jobs at home. Photo by Chen Xiaodong (People’s Vision)

　　In the past five years, the employment situation in China has remained stable and achieved remarkable results under the background of economic growth and shifting gears, and the total working-age population is still huge. According to the 2017 World Competitiveness Report released by IMD, China’s "employment" performance ranks first among 63 major economies in the world. The Organization for Economic Cooperation and Development (OECD) issued a report saying that "productivity growth and high-level employment have become the main driving forces for China’s economic growth".

　　The employment of key groups is progressing steadily, the vitality of entrepreneurship and innovation is fully flowing, and the employment service guarantee is improving day by day. "More stable work" is supporting the people’s stable happiness.

　　The employment level has been rising all the way in the past five years.

　　7.95 million, which is the number of college graduates nationwide in 2017, 300,000 more than in 2016. To solve the employment problem of college graduates, which is increasing year by year, we need reasonable policy guidance, feasible scheme measures and multi-party cooperative efforts.

　　In this year’s employment process, Jin Wei, a student from the School of Mechanical Engineering of Tianjin University of Technology, has no anxiety about job hunting. Last summer vacation, he participated in the special vocational ability training of industrial robots organized by Tianjin Vocational Skills Public Training Center for free. He was taken by a technology company and signed an employment agreement in advance. "With so many projects paving the way, our college students will make their dreams come true as long as they work hard." Jin Wei said.

　　"The rural areas in China, at least the rural areas I am experiencing now, are really fertile soil." Xu Jumin, who has been a college student village official for three years in Miaofengshan Town, Mentougou District, Beijing, is also very touched. He also has a deeper understanding of the ardent expectation of the Supreme Leader General Secretary that young students go to the grassroots level. "Rural students need to display their strength, and it is easier for college students to get a platform in rural areas."

　　The employment experience of Jin Wei and Xu Jumin is the epitome of millions of graduates successfully entering the society. All kinds of recruitment double elections, real-name registration system registration for unemployed college graduates leaving school is fully covered. The special post plan for college student village officials and rural teachers, the "three supports and one support" plan, and the grassroots project of college students’ voluntary service in the western region provide a broader platform for college graduates. Under the escort of various policies, it is more and more convenient for college graduates to find jobs, choose jobs more and more calmly, and the graduation season is getting warmer. According to statistics, although the number of college graduates has increased year by year in recent years, from 6.8 million in 2012 to 7.95 million in 2017, the employment level of college graduates has always remained stable, the initial employment rate has remained stable at over 70%, and the overall employment rate at the end of the year has remained above 90%.

　　In addition to the employment of young students, the employment of the poor and other people with employment difficulties also attracts attention. According to the statistics of Ministry of Human Resources and Social Security, from 2013 to 2016, a total of 22.38 million unemployed people in cities and towns were re-employed, and 6.99 million people with employment difficulties were employed, helping 249,000 of the 220,000 zero-employment families to find jobs, thus realizing the dynamic clearing of zero-employment families.

　　With the employment level of key groups rising all the way, the overall employment performance in China is gratifying. In the past five years, the number of new jobs in China’s cities and towns has remained above 12 million every year, and the cumulative number of new jobs in the past five years has exceeded 65 million, which is about equal to the total population of Britain.

　　With the continuous expansion of employment scale, increasingly optimized employment structure, remarkable progress in coordinating urban and rural employment, and more reasonable regional employment pattern, the International Labour Organization also praised China’s employment policy, believing that China’s experience is "the best combination of modern employment concept, the experience of other countries in the world and the reality of China".

　　Entrepreneurial innovation contributes to new employment opportunities

　　The overall popularity of China’s employment report card can not be separated from the strong drive of "mass entrepreneurship and innovation".

　　Youth is the main force of entrepreneurial innovation. In May 2013, when the Supreme Leader participated in the theme group day activities of China Aerospace Science and Technology Corporation, he pointed out that it is necessary to pay more attention to the wishes of young people, help them develop, support their entrepreneurship, and build a broader stage for their practice and innovation. According to the 2016 China University Student Entrepreneurship Report released by China Renmin University, nearly 90% of college students have considered starting a business, nearly 20% have a strong entrepreneurial intention, and nearly 30% have entrepreneurial experience.

　　In Dongguan, Guangdong Province, a one-time venture reward of 5,000 yuan and a venture guarantee loan of 100,000 yuan solved the start-up capital problem of Chen Weicong, the founder of Totoro Technology Co., Ltd. "Our entrepreneurial road has gone more steadily." Chen Weicong said with emotion.

　　In addition to financial support, the state’s emphasis on entrepreneurship education has also given these new entrepreneurial forces more confidence. Entrepreneurship education is listed as a compulsory course in colleges and universities, a demonstration base for mass entrepreneurship is built, and a talent pool of 10,000 outstanding innovation and entrepreneurship instructors in China & HELIP is initially built; … With the help of many policies and measures, the entrepreneurial situation of college graduates is gratifying. According to the Employment Report of China College Students released by MyCOS Research Institute and China Academy of Social Sciences, in the past five years, the proportion of college graduates in China who start businesses after graduation has increased from 1.6% in 2011 to 3.0% in 2017, nearly doubling. Based on the total number of 7.95 million fresh graduates in 2017, the number of entrepreneurial college students exceeds 200,000.

　　Returnee entrepreneurship is also the backbone of entrepreneurial innovation. Behind Feng Haichao, a group of returnees, various preferential policies of the country have contributed greatly. "Zero-cost entrepreneurship is a gift to start-ups." In 2013, Yang Zibin, who returned from the United States, came up with the idea of starting a business. After applying to Beijing (Haidian) Overseas Students Pioneer Park, he successfully settled in the centralized office area and enjoyed the free work station, and the fees for enterprise registration, legal consultation and entrepreneurship counseling were all free. In the past five years, 347 pioneer parks for overseas students have been built nationwide, with more than 27,000 enterprises entering the park, 79,000 returned overseas students starting businesses in the park, and tens of millions of young returnees like Yang Zibin have been relieved of worries and "packed lightly".

　　Gather sand into a tower, and the explosion of entrepreneurial craze has also brought new changes. In recent years, the newly registered enterprises in China have experienced a "spurt" growth. Since 2013, the annual growth rate of newly registered enterprises has remained above 20%. In 2016, nearly 15,000 new enterprises were created daily, an increase of 3,000 over the previous year, which contributed nearly 40% to the new employment in cities and towns in the same period. The vitality of entrepreneurial innovation is fully flowing, and the multiplier effect of entrepreneurship driving employment is constantly emerging.

　　Security is improving day by day and stabilizing employment.

　　In the past five years, while doing everything possible to expand employment in China, the employment service and security mechanism are also improving day by day.

　　The "streamline administration, delegate power, strengthen regulation and improve services" reform has been further promoted, and the employment efficiency has been greatly improved. From June 21st to 23rd, more than 150 vivid application cases showed the effect of informatization construction in the era of "internet plus" on promoting employment at the first national exhibition of innovative application of informatization in human society. For this, Sun Wanying, a college student, knows this very well. From applying for job-seeking and entrepreneurship subsidies to 800 yuan subsidies being credited to the bank account, she didn’t take a step on campus to do this. "I gave the materials to the counselor and got the money in a few days. It was really efficient." Now that she has been successfully employed, she is full of smiles.

　　Vocational skills training continues to exert strength, and everyone strives for a skill. In 2013, when the supreme leader visited Tianjin, he stressed the need to "do a good job in vocational skills training and improve the employment service system". Gu Wei, a disabled boy who lives in baixia district, Nanjing, is the beneficiary of vocational skills training. After attending the local high-tech training course for the disabled, his photography skills have been greatly improved. Today, as a photographer, he has become famous in the local area.

　　In the past five years, the major actions of vocational skills education have been one after another: launching special activities to revitalize skills, promoting the reform and innovation of technical colleges, starting a new apprenticeship system for enterprises, building a lifelong vocational training system for workers, carrying out more than 97 million government-subsidized vocational training, formulating more than 10 skilled personnel policies in four categories, building 476 training bases for high-skilled personnel and nearly 600 national skill master studios … … Continuous investment has brought fruitful results: by the end of 2015, there were 165 million skilled workers in China, accounting for 41% of urban employees, and the employment path of ordinary people is getting wider and wider.

　　Labor relations are guaranteed, and there is no worry about employment. The old security horse in Tongzhou District of Beijing is very happy recently. "After signing the collective contract, I feel more practical." In recent years, Tongzhou District has made great efforts to implement the labor contract system for small enterprises, and the old horse is one of the beneficiaries. By the end of 2016, the collective contract signing rate of enterprises with more than 100 employees in Tongzhou District reached 97%, the collective contract coverage rate of small and micro enterprises was 90%, and the industrial collective contract covered nearly 15,000 employees.

　　Nationwide, such actions to protect employment rights and interests are also in full swing. In view of the abuse of labor dispatch, the state has taken special actions to guide enterprises to achieve a smooth transition in employment methods and protect the legitimate rights and interests of the majority of labor dispatch workers; In view of the problem of wage arrears for migrant workers, various localities have continuously improved their policies and generally established a wage guarantee system in the construction industry. Some areas have also established an emergency working capital system. Labor and social security supervision institutions at all levels have also further unblocked channels for reporting and complaining, strengthened daily inspections and various inspectors, and severely cracked down on criminal acts such as refusing to pay labor remuneration. Various policies and measures have been taken in a multi-pronged manner, and the people have got jobs and stabilized, and the "rice bowl" is getting stronger and stronger.

　　Li Zhen Liu Jingyuan Drawing: Pan Xutao

　　Since modern times, there have been many arguments about how to treat Chinese and western cultures. More than 100 years ago, some people doubted or even denied their traditional culture when they saw that the western countries were gaining strength and expanding everywhere. They thought that everything in the west was good and they were inferior to others everywhere. Some people hope to learn from the strengths of the West and keep their own traditions, and put forward "learning from the West is the body, learning from the West is the use" or "learning from the West is the body, learning from the Middle School is the use".

　　Differences between different cultures do exist, and we need a rational understanding of these differences. It should be noted that we can’t just look at the cultural differences from the stage of development. This difference is mainly manifested in that some cultures develop first and some cultures develop later. We should also see that there are also differences in types between different cultures. Different countries and nations in the world have different geographical environments, different historical processes, and different institutional mechanisms and customs, so it is not easy to form the same kind of culture. These different cultures have different characteristics and styles, but they are all part of a hundred gardens of human civilization. The General Secretary of the Supreme Leader pointed out: "Human beings are only different in color and language, and civilizations are only different in color, but there is no distinction between high and low." This provides a fundamental basis for us to understand the differences between civilizations.

　　Because some western countries take the lead in opening the modernization process, some people think that western civilization is a model for the development of civilization. However, some late-developing countries copied the development model of western civilization, and as a result, they did not embark on the road of modernization. On the contrary, they fell into political turmoil and social unrest. In modern China, many people with lofty ideals explored the road of saving the nation and trying to imitate the West in terms of system and concept, but they all ended in failure. From a cultural point of view, it is difficult to blossom fragrant flowers and bear sweet fruits if two different types of cultures are grafted together stiffly. The heavy responsibility of history falls on the Communist Party of China (CPC). the Communist Party of China (CPC) people find Marxism, resolutely oppose historical nihilism and cultural nihilism, and combine the basic principles of Marxism with China’s concrete reality and Chinese excellent traditional culture, which not only makes Marxism have distinctive China characteristics, China style and China style, but also promotes Chinese excellent traditional culture from tradition to modernity.

　　After the end of World War II, great changes have taken place in some developing countries, which not only got rid of colonial or semi-colonial status politically and achieved independence, but also made great progress economically. This change in economic, political and social situation has prompted developing countries to think about their own cultural traditions, inspire cultural self-esteem and self-confidence, and more consciously protect their own cultural traditions and build modern culture. As far as China is concerned, since the founding of New China, especially since the reform and opening-up, it has taken us decades to complete the industrialization process that western developed countries have gone through for hundreds of years, creating a miracle of rapid economic development and long-term social stability, and successfully opening up the road to Socialism with Chinese characteristics. General Secretary of the Supreme Leader pointed out: "With the reform and opening up, with the establishment of the correct Socialism with Chinese characteristics Thought and the socialist road, and with the fact that this road is correct in practice, cultural self-confidence will follow." In the new era, we see that Socialism with Chinese characteristics and the Chinese Dream are deeply rooted in people’s hearts, the core values of socialism are widely promoted, the excellent traditional Chinese culture is loved by more people, and people’s cultural self-confidence is constantly revealed.

　　If the differences in the development level of science and technology and productive forces can be caught up and even eliminated through conceptual changes and social changes, then the differences in cultural types cannot be solved by "catching up", and it is impossible and unnecessary to solve them. A country and a nation must have cultural subjectivity if they want to walk out of their own modernization road. Cultural subjectivity is the premise of cultural self-confidence, and cultural self-confidence is an important embodiment of cultural subjectivity. General Secretary of the Supreme Leader pointed out: "Cultural self-confidence comes from our cultural subjectivity." During thousands of years of historical inheritance, Chinese civilization has always maintained the continuity of civilization records and formed the unity of pluralism, unity and concentration. After long-term exchanges and exchanges between various ethnic groups, you have me and I have you, showing the commonality, integration and centripetal subjectivity of social and cultural life. The Chinese nation is taking a road of civilized development different from other countries and nations. Chinese excellent traditional culture nourishes the sustainable development of the Chinese nation. The Communist Party of China (CPC) promoted the "two combinations", which further consolidated the cultural subjectivity. With cultural subjectivity, the Chinese nation and the people of China will have a solid cultural foundation of national identity, and they will be able to stand firm in the fierce world cultural agitation and go their own way independently.

　　Of course, this does not mean that there is no need for communication between different types of cultures. In fact, since ancient times, different types of cultures have been communicating. General Secretary of the Supreme Leader pointed out: "History tells us that only through exchanges and mutual learning can a civilization be full of vitality. As long as we uphold the spirit of tolerance, there is nothing ‘ Clash of civilizations ’ Civilization and harmony can be achieved. " Chinese said: "If you are good, you will also enjoy the goodness of others." If you can, you can also enjoy the ability of others. " "Each is beautiful, the beautiful people are beautiful, and the United States and the United States share the same goal." These reflect a mind of mutual appreciation, coexistence and common prosperity. Civilizations of different countries and nations are rooted in the soil of their own nations and have their own characteristics, strengths and advantages. Different civilizations should adhere to mutual exchanges, learning from each other and learning from each other, instead of being separated from each other, mutually exclusive and replacing each other, so that the world’s civilized gardens can be colorful and full of vitality.

　　Learning alone without friends is ignorant. In the long historical process, Chinese civilization embraces the whole world, harmonizes all nations, learns from others and is eclectic with its broad mind. We firmly adhere to the cultural subjectivity, and with a broad mind, draw on the outstanding achievements of civilizations created by different countries and nationalities, conduct cultural exchanges and cooperation with other countries in the world, and build the modern civilization of the Chinese nation with greater confidence.

　　(The author is a professor of philosophy at Peking University)

　　BEIJING, Feb. 5 (Zhang Aijing)-According to a comprehensive report, after former Federal Reserve Chairman janet yellen leaves office, his successor Jerome Powell will be sworn in on the 5th local time. Since Powell was nominated at the end of last year, what kind of policy the Fed will adopt after replacing the "head" has been attracting much attention from the outside world. Public opinion generally believes that Powell’s policy stance is basically consistent with Yellen’s and will continue the Fed’s current gradual rate hike route.

　　Data Map: On January 2, 2018, local time, Trump nominated Jerome Powell, director of the Federal Reserve Board of the United States, to succeed Yellen as the next chairman of the Federal Reserve.

　　Not the chairman of the Federal Reserve from economics.

　　The Federal Reserve System of the United States is responsible for performing the duties of the central bank of the United States, and its core management institution is the Federal Reserve Board. At the beginning of November last year, US President Trump nominated Powell to replace Yellen, the current chairman of the Federal Reserve Board, as the next chairman. On the 23rd of last month, Powell’s personnel case was passed in the Senate, and the nomination was finalized.

　　Powell, who is nearly 65 years old, was born in a prestigious school and holds a bachelor’s degree in political science and a doctor’s degree in law. He is the first chairman of the Federal Reserve without a doctor’s degree in economics in the past 40 years. He used to be a lawyer and held important positions in investment banks, private equity funds and think tanks.

　　In 1990, Powell joined the Ministry of Finance of the Bush administration, and in 1992, he was promoted to the position of Deputy Minister of Finance. In 1993, he left the government to become the executive director of Banker Trust, then worked in a large private equity fund, and then started his own investment company. In 2012, Powell was nominated by then-President Barack Obama and took office as a director of the Federal Reserve.

　　According to the analysis, although Powell is not from economics, his long-term working background in financial markets and rich experience in different fields make him the chairman of the Federal Reserve who can balance the interests and opinions of all parties in Trump’s eyes. These work experiences may bring different perspectives to the Fed’s decision-making.

　　Data Map: On November 17, 2016, local time, then Federal Reserve Chairman Yellen attended the hearing held by the Joint Economic Committee of the American Congress in Washington, looking forward to the US economic situation. China News Service reporter Zhang Weiran photo

　　It is expected to continue the Yellen policy.

　　Regarding the policy direction of the Fed after the change of chairman, it is generally believed by market participants that Powell will continue the relatively "dove" Yellen line, continue to push for the end of the ultra-loose monetary policy implemented by the United States after the financial crisis, and at the same time begin to gradually relax financial supervision.

　　On the so-called "dove" and "hawk" monetary policy ideas, Powell is considered to belong to the former, that is, he will not tighten the money supply and raise interest rates too quickly. During Yellen’s tenure, he supported cautiously raising interest rates and slowly withdrawing from quantitative easing.

　　In November last year, Powell made it clear at the case hearing of the US Senate that if he was approved as the chairman of the Federal Reserve, he would lead the Federal Reserve to maintain the current gradual rate hike and continue to push forward the reduction of its balance sheet. Banking supervision will be relaxed appropriately, but the core reform measures introduced after the financial crisis will be adhered to.

　　At present, the process of "shrinking the table" set by Yellen has started. Next, there is still uncertainty whether Powell will reduce the scale at the original speed. According to the analysis, if Powell prefers to maintain the stability and prosperity of the financial market, he may slow down the process of "shrinking the table".

　　Data Map: On January 17, 2018, local time, the Dow Jones index broke through 26,000 points. During Yellen’s tenure, the unemployment rate in the United States also fell to its lowest point in 16 years.

　　Dilemma: Do you want to speed up the rate hike?

　　On the eve of Powell’s inauguration, the Federal Reserve held a regular monetary policy meeting on January 30 and 31, announcing that the federal funds rate would remain unchanged in the range of 1.25% to 1.5%. At the same time, the Fed said that it is expected to continue to raise interest rates gradually.

　　The Federal Reserve said that the basic judgment on the US economic situation is generally optimistic; Considering the labor market and inflation rate, it is decided to keep the federal funds rate unchanged and the monetary policy loose to support the labor market and push the inflation rate to rise to 2% continuously.

　　In 2017, the Federal Reserve raised interest rates three times, each time by 25 basis points. The market had previously predicted that the pace of the Fed’s interest rate hike in 2018 would be consistent with that in 2017.

　　At present, the American economy is in a state of full employment and low inflation, and it is in the best stage after the recovery from the financial crisis. According to the analysis, Powell’s main task after taking office is to ensure sustained economic growth and prevent it from overheating. Once the economy is overheated, the Fed will have to speed up the pace of raising interest rates, which may bring the risk of economic downturn; However, if it is "accelerated", it may lead to a long-term failure to reach the 2% inflation target.

　　The Federal Reserve Committee after Powell’s "Promotion"

　　After Powell takes office as chairman of the Federal Reserve, there will be many vacancies in the seats of the Federal Reserve Committee. The Federal Reserve Committee consists of seven members, including one chairman, one vice-chairman and five directors. They need to be nominated by the President and approved by the Senate. The term of office of the directors of the Federal Reserve is 14 years, and the term of office of the chairman and vice-chairman is 4 years, which can be re-elected.

　　According to the articles of association, the chairman of the Federal Reserve can continue to serve as a director after the end of his term. Former President Yellen’s term of office as a director will not expire until January 2024, but she chose not to serve as a director at the same time when she stepped down as chairman.

　　Powell’s promotion, Yellen’s "double retreat", plus three vacancies, including the vice chairman, have now expanded to four seats on the Federal Reserve Board. Next, who can enter the Federal Reserve Committee, a large part of the decision is in the hands of US President Trump, and the policy propositions of new members of these committees will also affect the future policy direction of the Fed.

Major listed companies in catering O2O industry:At present, the listed companies in domestic catering O2O industry mainly include Meituan (03690.HK), Hungry, and 02013.HK.

Core data of this article:Online order volume; Catering O2O market scale; O2O penetration rate of catering; market share

1. Overview of catering O2O industry

— — Definition and classification: catering O2O= catering +O2O

Catering O2O refers to the use of the Internet to divert online users offline to bring customers to catering businesses and increase income; Or drain offline customers to online for maintenance or customer relationship management, so as to prolong the customer’s consumption cycle and increase the number of customers’ consumption.

Catering O2O= catering +O2O, catering *O2O, internetization of traditional catering and materialization of internet catering. Traditional catering enterprises realize the closed loop of omni-channel marketing and sales, payment and customer management system after integration through internet tools, and finally realize information management and improve overall revenue.

Catering O2O has two meanings. One is Internet catering, which means that Internet enterprises provide Internet applications for catering enterprises, mainly at the marketing level, such as group buying network. The other is that catering enterprises actively embrace the Internet and develop Internet applications, which means that catering enterprises actively apply Internet products. The classification of catering online to offline mainly includes:

2) Analysis of the industrial chain of catering O2O industry: based on the traditional industrial chain, it enables the inquiry, reservation, queuing, ordering and distribution of catering services.

The industrial chain of China catering O2O is based on the traditional industrial chain, which includes raw material processing chain and supply chain services. The catering O2O industry that empowers and upgrades the traditional catering industry is reflected in the inquiry, reservation, queuing, ordering and distribution of catering services.

The network awareness of online users and offline merchants in China continues to increase, and the number of catering O2O websites or applications that are at the core of the industrial chain and connect online users and offline merchants is increasing rapidly, and the user experience is also improving day by day; Together with other enterprises that provide basic services such as payment, CRM and closed-loop verification, the industrial chain of China catering O2O industry is becoming more and more perfect, which has prepared a good foundation for the rapid development of the market.

2. The development process of China catering O2O industry: the market is constantly evolving, and online and offline resources are highly integrated.

The catering O2O platform has developed from the traditional review platform to the comprehensive platform, and has undergone the transformation from version 1.0 to version 5.0. This is an evolving market, and the future development will give birth to more vertical, subdivided, professional and personalized catering O2O platforms.

3. Analysis of the development status of catering O2O industry in China.

— — Overall situation of the industry: catering O2O rebounded strongly in the post-epidemic era.

(1) The overall online volume of the catering industry in China: a strong rebound under the epidemic.

In the face of the epidemic, catering has shown a stronger ability to resist risks. In particular, online catering orders showed a strong rebound trend. According to the data of Meituan, the overall online catering orders in February 2020 decreased by 91.6% compared with the same period of last year. The overall online order volume in March decreased by 59.8% year-on-year; In April, the overall online order volume began to recover rapidly, and the growth rate turned positive for the first time in May. Since then, it has been climbing steadily and achieved a year-on-year increase of 107.9% in December.

(2) The market size of China catering O2O industry: rapid growth.

According to Kaidu data, China’s O2O market has grown rapidly in recent years. In 2020, the size of the O2O market reached 2.63 trillion yuan. Combined with the data of Meituan, the proportion of O2O catering at home and O2O catering at the store, the scale of China’s catering O2O market is close to 1.87 trillion yuan in 2020. It accounts for 71.1% of the entire O2O market.

Note: The market size and proportion of catering O2O are calculated.

(3) The penetration rate of O2O market in China catering industry: it continues to rise.

In terms of penetration rate, the O2O penetration rate of China’s catering industry has been singing all the way. In 2020, due to the impact of COVID-19 epidemic, the penetration rate of catering O2O in the whole catering industry market accelerated to 47.37%.

Note: catering O2O penetration rate = catering O2O market size/catering market size *100%.

2) China catering O2O market segment 1: catering ingredients O2O.

— — Food and beverage supply chain: per capita consumption is insufficient, and penetration rate is still not high.

According to the data of the National Bureau of Statistics, in 2020, China’s catering revenue totaled 3.95 trillion yuan. According to the calculation that the cost of raw materials accounts for 42%, the market size of catering ingredients supply chain is about 1.66 trillion yuan. At the same time, although China is the second largest catering market in the world, the per capita catering consumption in 2020 is only 21% of that in the United States, and there is still much room for improvement.

At the same time, there are a series of problems in the traditional food supply chain market, such as scattered traders, opaque market information, lack of control over the quality of food, and high cost of food. Therefore, upgrading the food supply chain with the Internet has become a hot entrepreneurial direction in 2014. After six years of development, the penetration rate of internet plus food supply chain industry is still not high. There are two main reasons: it is difficult for Internet solutions serving end consumers to meet the high-quality requirements of consumers and the profit requirements of start-ups at the same time. Internet solutions that serve enterprise users are difficult to truly land in the whole industry.

(2) O2O operation mode of catering back-end procurement: light assets+total assets+solutions.

There are three main modes of O2O operation in catering back-end procurement: heavy mode (self-operated mode), light mode (platform mode) and solution mode.

3) China catering O2O market segment 2: catering take-out O2O.

By the end of 2020, the number of take-away users nationwide was close to 500 million, and the total order volume reached 17.12 billion, up 7.5% year-on-year; The transaction scale increased by 14.8% year-on-year, reaching 835.2 billion, 175 billion more than the 660 billion predicted by previous institutions. Food and beverage take-out accounts for 80% of home service in life service O2O industry. At the same time, after the outbreak, consumers stayed at home for epidemic prevention, and restaurant food was generally shut down, which became the choice of catering businesses. Many well-known catering enterprises quickly made adjustments, optimized their operation modes, embraced third-party take-out platforms and switched to the online market. In summary, the epidemic will greatly boost the development of food and beverage take-out O2O, so the market size of food and beverage take-out O2O is expected to exceed 700 billion yuan in 2020.

4) China catering O2O market segment 3: Arrival catering O2O market.

According to the analysis of China catering O2O industry market, the arrival business accounts for 39% of the O2O platform market, including 60% of home catering. Based on this, it is calculated that the market size of China catering O2O industry will be 336.9 billion yuan in 2020.

4. Analysis of the competition pattern of China catering O2O market.

— — Regional competition pattern: Guangdong has the largest number of catering O2O enterprises.

In terms of regional distribution, Guangdong Province is currently the province with the largest number of catering O2O-related enterprises in China, accounting for more than 24.8% among the top ten provinces and cities, followed by Shanghai and Shandong with 11.7%, 11.5% and 11.2% respectively.

2) Enterprise competition pattern: common development in many fields.

— — O2O platform for catering ingredients: National, regional and vertical platforms are developing together.

At present, the representative platforms of O2O, a national catering ingredient, are American food and an acre of land; The representative platforms of regional catering ingredients O2O include small farmers and Debao. The representative platforms of vertical catering ingredients O2O are Worry-Free Restaurant, Song Dishes and Vegetable Dongpo.

(2) The competition pattern of China catering take-out O2O market: the share of US group take-out exceeds 60%.

According to the "Analysis Report on the Development of China Takeaway Industry in Q2 2020" released by Trustdata, by the first half of 2020, the market share of Meituan Takeaway had reached 68.2%, and the proportion of hungry people was 25.4%.

(3) The competition pattern of China’s in-store catering O2O industry: Meituan comments on the first market share.

(3)-1 Competition echelon of O2O industry in China: Meituan reviews the market share and ranks first.

Meituan commented that the GTV market share of the restaurant catering business ranked first. Meituan commented on the solid traffic base of catering service users in the store, and based on years of experience in the industry, it gradually consolidated its leading edge in the industry. In the future, the competition in the catering market will continue to focus on user service and business empowerment, so as to improve the operational efficiency of the catering industry.

(3)-2 The market share of enterprises in the O2O catering industry in China is mainly based on the US Mission and public comments.

In China, the O2O industry of restaurant-to-store catering is mainly based on US delegations and public comments. Founded in 2003, Public Comment is the earliest local life information platform in China. At the beginning, it only aggregated user evaluation and business information, and began to enter the group buying territory in 2010; Also in this year, the US Mission was launched. In 2020, the restaurant catering share of Meituan Review was 63.4%. Followed by word of mouth, the store share accounted for 25.3%.

5. Development prospect and trend forecast of catering O2O industry in China.

— — Forecast on the Development Prospect of Catering O2O in China

(1) The development prospect of China catering O2O industry under the compound growth rate: the market scale is expected to approach 1.87 trillion yuan in 2026.

The compound annual growth rate of China catering O2O is 10% from 2021 to 2026, and the market size is expected to approach 1.87 trillion yuan by 2026.

(2) The development prospect of China catering O2O industry under the penetration rate: the market scale is expected to reach 2.4 trillion yuan in 2026.

According to the penetration rate of catering O2O in the whole catering industry, it is assumed that the market penetration rate of catering O2O will reach 40% by 2026, and its market scale is expected to reach 2.4 trillion yuan by 2026.

2) Analysis of the development trend of catering O2O industry in China.

(1) The development trend of in-store catering O2O: consumption recovery under normal epidemic situation.

The development trend of in-store catering O2O is mainly reflected in the upgrade of in-store catering service and the recovery of consumption under the normal epidemic situation.

(2) the development trend of O2O in home catering: quality, technology and new retail development of take-away food.

The development trend of O2O in home catering is mainly manifested in the quality of take-away, the technology of take-away and the new retail of take-away.

For more industry-related data and analysis, please refer to Forward-looking Industry Research Institute. At the same time, Forward-looking Industry Research Institute also provides solutions such as industrial big data, industrial research, industrial chain consultation, industrial map, industrial planning, park planning, industrial investment attraction, IPO fundraising feasibility study, IPO business and technology writing, and IPO working paper consultation.

Stills of "24 seconds of youth"

1905 movie network news From Stephen Chow to Jay Chou, from "Cyclone Girl" to the hit "Spray after Spray" this summer, there are more and more film and television works about sports, and people are paying more and more attention to sports. However, at present, the IP of sports theme in China has not been fully developed, and there are few dramas about football and basketball. However, at the end of this summer, a basketball movie will be released, which is also called the China version of "slam dunk". The film is directed by Ji Gang, and co-starred by Huang Junjie, Wei Late Autumn, Yan Luxian, Luo Jiaying, Yu Jia, Zhang Meie, Chen Cheng, Li Guanxing, Zhong Zheng, Zhou Ningning and Lu Tingyu. It will be released nationwide in October, opening an exciting bloody basketball game.

　

Luo Jiaying and the two supporting actors in the movie "Little Meat Star" are happy to get together.

　

Movies with the theme of pure love of youth have blossomed everywhere, and the audience is inevitably tired of vision. However, the theme film of youth inspirational blood sports is a new breakthrough of youth series movies, which includes youth after 00, longing after 90, dreams after 80 and nostalgia after 70, and is the new direction of youth movies in the future.

　

As a passionate youth film, the casting of "24 Seconds of Youth" has also been truly young. A 98-year-old sports man starring Huang Junjie is not only handsome in appearance and standard in figure, but also has a strong talent for acting, and he is born to eat this bowl of rice from actors. In addition, this film also gathers two classic supporting roles in Xingye’s films, one is Luo Jiaying in the movie, and the other is Zhang Meie in the movie. The gathering of two powerful actors will definitely add more comedy effects to the film.

Stills of "24 seconds of youth"

No emotion, no affectation. China needs such a youth movie.

　

Due to the convergence of themes, shoddy workmanship, consumer feelings, worrying acting skills and other issues, the difficulties faced by domestic youth films are becoming more and more serious. The publicity team knelt down to arrange films, and the movie protagonist hyped romance, which made the film divorced from the content itself. The film "Twenty-four Seconds of Youth" did a good job without gimmicks. The film used a vivid basketball story to combine brotherhood, inspirational growth and love between men and women, and skillfully made a new exploration from its own content by integrating the "24-second rule on the basketball court". The film extracts dramatic elements from daily life, tries to be grounded and resonates with everyone. In the past, symbolic modes such as fighting, abortion and money worship were not the audience’s imagination of youth. Therefore, the goal of this film "24 Seconds of Youth" is to "convey positive energy youth", without sensationalism, without "sadness flowing into the river" and without forced jokes. This is the correct way to open a youth film, and the China film market needs such a youth film.

　

Youth inspirational film "24 seconds of youth" will be released in October, so have a basketball game with your youth!