[car home Information] In a blink of an eye, it is 2023. The Analects of Confucius says, "The past cannot be remonstrated, but the future can still be pursued." No matter how the year 2022 goes, we have to look forward. The same is true of the automobile industry. In 2023, there are more new changes waiting for us to embrace. On the first day of the new year, let’s take a look at the new policies in 2023. Not much to say, see you in the text!

I. Cancellation of subsidies for new energy vehicles

The picture shows the subsidy policy in 2022.

　　According to the document "Notice on Financial Subsidy Policy for Promotion and Application of New Energy Vehicles in 2022", the purchase subsidy policy for new energy vehicles in 2022 will be terminated on December 31, 2022, and vehicles licensed after December 31, 2022 will no longer be subsidized. Unlike in previous years, the subsidy has been reduced year by year, and in 2023, it was reduced to zero at once.This means that it may cost 12,600 yuan more to buy an electric vehicle with a mainstream endurance level without the manufacturer bearing the cost of subsidizing the slope; Plug-in hybrid cars may cost an additional 4,800 yuan.

　　At present, the head new energy manufacturers, such as BYD, have clearly increased their prices directly. When you read this article, BYD’s models have started to increase their prices by 2000-6000 yuan, and some car companies did not release price adjustments years ago, so what they will do is still unknown. In addition, for some low-endurance and high-priced models that did not enjoy subsidies, it is also a problem whether the price will increase because of the price increase of raw materials. Therefore, we suggest that friends who want to buy a car can wait and see how the car companies act before making a decision.

Two, the continuation of new energy vehicles exempt from vehicle purchase tax.

　　Although the subsidy is gone, new energy vehicles will still be exempted from purchase tax in 2023. The Ministry of Finance, the State Administration of Taxation and the Ministry of Industry and Information Technology have issued an announcement on extending the policy of exempting new energy vehicles from vehicle purchase tax.New energy vehicles purchased from January 1, 2023 to December 31, 2023 are exempt from vehicle purchase tax.So far, the policy of exemption from purchase tax has been extended for three times, the first two were extended for three years in 2018 and two years in 2020, reflecting the country’s strong support for the development of new energy vehicle industry.

　　New energy vehicles exempted from vehicle purchase tax are managed through the Catalogue of New Energy Vehicles Exempted from Vehicle Purchase Tax issued by the Ministry of Industry and Information Technology and the State Administration of Taxation. Pure electric vehicles, plug-in hybrid vehicles (including extended range vehicles) and fuel cell vehicles purchased since the publication of the Catalogue are new energy vehicles that meet the tax exemption conditions.

　　At present, the proportion of vehicle purchase tax in China is 10%, and the calculation formula is: reduction amount = 10 %× [fare /(1+ VAT rate of 13%)], and consumers can enjoy discounts ranging from several thousand yuan to tens of thousands of yuan when purchasing mainstream new energy vehicles on the market. According to the current price of mainstream new energy vehicles, this policy can save tens of thousands of yuan for most new energy vehicle consumers. Therefore, the continuation of this policy is still very good for consumers.

3. Plug-in/extended-range vehicles will no longer enjoy the Shanghai free license plate.

　　From January 1, 2023, individual users or unit users in Shanghai who purchase plug-in hybrid vehicles (including extended range vehicles) will no longer issue special license quotas.In other words, to buy the above models in Shanghai in 2023, you need to participate in the "licensing" like buying a fuel car.As we all know, a Shanghai brand is close to 100 thousand without a word, which is also a burden for the owner.

　　Of course, this policy was not achieved overnight, but consumers were informed long ago, so consumers who want to buy plug-in/extended-range cars are estimated to have included new cars long ago. Some analysts pointed out that "Shanghai’s recent sales of plug-in hybrid cars have surpassed pure electric vehicles, largely because there is still a policy window."

Four, the national gas station to replace the national six B gasoline

　　According to the National New Energy Administration’s Guiding Opinions on New Energy Work in 2022, from January 1, 2023, China will fully supply the national six-B standard motor gasoline. Guo Liu B gasoline can reduce air pollution, improve performance, and reduce carbon and colloid deposits in engines. More importantly, the retail price of Guoliu B standard oil products is still subject to the original quality standard price, and the price of Guoliu B 95 gasoline and Guoliu A 95 gasoline is the same in the same period.

　　Regarding the national six B gasoline, we have sorted out several issues that everyone cares about: If you want to know more, please click on the video below.

　　1. Q: Is there more ethanol in Guoliu B gasoline?

　　A: No, it’s still 10%. There are pure gasoline and ethanol gasoline in National Sixth B gasoline. Please read clearly whether the label is E92, E95 (ethanol gasoline) or #92, #95 (pure gasoline) before refueling.

　　2. Q: Will the price of National Six B gasoline increase?

　　A: It shouldn’t. Judging from the performance of the national six b gasoline in advance and the stricter standard of Beijing six b gasoline, the price has not changed compared with the national six a gasoline.

　　3. My car is emitted by Country 3/Country 4/Country 5. Can I add Country 6 B?

　　A: Yes. In addition, there is no need to be afraid to buy a new car because of the replacement of national six b gasoline, and all new cars are suitable for national six b gasoline.

More exciting videos are all on the car home video platform.

V. New regulations on second-hand car trading

　　Since January 1, 2023, if a natural person sells three or more second-hand cars that have been held for less than one year in a natural year, automobile sales enterprises, second-hand car trading markets, auction enterprises, etc. shall not issue unified invoices for second-hand car sales, and shall not go through the transaction registration procedures, and the relevant departments shall handle them according to regulations. "

　　Simply put, this policy is to crack down on individual second-hand car dealers, which raises the trading and entry threshold of the second-hand car market, so that when consumers buy second-hand cars under their own names, the follow-up service is often not fully guaranteed. This policy makes the transaction of used cars more standardized and provides more protection for consumers to buy used cars.

Sixth, many places ushered in the lifting of the pickup.　

　 　 The traffic police department of Nanning will adjust the current regulations on truck traffic restrictions. From January 1, 2023, there will be new regulations for trucks to pass through urban roads in Nanning, among which pickup trucks do not need to apply for vehicle area passes when passing through urban roads.

　　Judging from the current trend, there will be more places to lift the ban on pickup trucks in 2023. In fact, at the end of October, 2022, the Notice of the General Office of the State Council on Printing and Distributing the Tenth National Plan for Deepening the Division of Key Tasks of the "streamline administration, delegate power, strengthen regulation and improve services" Reform Video Conference called for: promoting the lifting of the restrictions on pickup trucks entering the city. This is the third time in 2022 that the State Council has made arrangements to relax the restrictions on pickup trucks entering the city. Prior to this, many places across the country have followed suit, 13 of the 19 first-tier/new first-tier cities have relaxed the restrictions on pickup trucks, and 74% of the 22 provincial capitals and 5 autonomous regional capitals have been liberalized.

Seven, on January 8th, cancel the nucleic acid detection of all entry personnel.

　　 On December 28th, 2022, the General Administration of Customs issued an announcement on the related matters after novel coronavirus was infected with Class B tube. It mentioned:Since January 8, 2023, the nucleic acid test for all entry personnel has been cancelled, and all entry personnel are required to declare the results of novel coronavirus nucleic acid test within 48 hours before entry to the customs.The customs will release the entry personnel with normal health declaration and no abnormality in routine quarantine at the port into the society; Immigration personnel with abnormal health declaration or symptoms such as fever will be classified according to the investigation.

Eight,The new regulations for children’s train tickets were officially implemented.

　　From January 1, 2023, the new regulations for children’s tickets will be officially implemented. Children’s discount tickets and children’s free rides will be divided into preferential standards by age, and children’s passengers will be managed by real-name system. Children traveling with adults, who have reached the age of 6 and under the age of 14, should buy discount tickets for children; At least 14 years old, you should buy a full-price ticket. Every adult passenger with a ticket can take a child under the age of 6 and not occupy a seat alone for free. If there is more than one, a discount ticket for children should be purchased.

Nine, part of the passenger car purchase tax halved policy canceled.

　　At the end of May,The Ministry of Finance and the State Administration of Taxation issued a notice on reducing the vehicle purchase tax for some passenger cars, and levied the vehicle purchase tax by half for passenger cars with a displacement of 2.0 liters or less whose purchase date is from June 1, 2022 to December 31, 2022 and the bicycle price (excluding VAT) does not exceed 300,000 yuan. There is no news of the continuation of the policy at present. In other words, from January 1, 2023, this benefit will be gone. Therefore, at the end of the year, many people bought fuel cars at the bottom, and classic best-selling cars such as Passat also ushered in the situation of "snapping up".

　　Of course, some people in the industry and consumers hope that this policy will continue. For example, Chen Shihua, deputy secretary-general of China Automobile Association, recently said at the monthly information conference of China Automobile Association that the policy of halving the purchase tax on passenger cars in 2022 will play an obvious role in stabilizing the growth of the domestic automobile market. Therefore, China Automobile Association suggested that this policy can be continued in 2023, and it will be levied at 7.5% in 2024 and then withdrawn in 2025. If this suggestion is adopted, it can only be said that it smells good!

Full text summary:

　　Well, these are the new policies that will be implemented in 2023. These policies have great influence in the industry or are closely related to your trip and car purchase. Understand the new policy, and buy a car is more satisfactory.

　　In the new year, whether you are looking at cars, buying cars, using cars or changing cars, remember to go back to car home. In 2023, car home will still walk hand in hand with you. Finally, I wish you all a happy new year and success in everything! (Text/car home Xing Yueyang)

CCTV News:Protect cultural heritage and promote the spirit of artisans. Today (March 25th), the National Cultural Relics Industry Vocational Skills Competition was held in Taiyuan City, Shanxi Province. 219 contestants from all over the country competed on the same stage, making traditional skills pass on from generation to generation.

There are six events in the competition, namely, wood restorer, clay restorer, ceramic restorer, mural restorer, metal restorer and archaeological digger. Each event has two links: theoretical assessment and practical operation. Movable cultural relics restored in the competition, such as metal cultural relics, ceramics and murals, are all originals. In the division of metal cultural relics restorers, what Ma Tengfei from Shaanxi wants to restore is a bronze reed of the Western Zhou Dynasty.

In fact, it is not a new attempt to restore with real cultural relics in the vocational skills competition. In 2018 and 2021, National Cultural Heritage Administration held two national cultural relics vocational skills competitions, which built a platform for practitioners in the cultural relics industry to display their skills and learn from each other.

Cyndi Luo, Director of Science, Technology and Education Department of National Cultural Heritage Administration:Because China is a veritable cultural relic country, we have a lot of cultural relics that need to be restored urgently, but the skilled talents matched with it are actually far from enough. They have to endure loneliness and sharpen their swords for ten years to learn a skill. We also want to let the whole society know more about the profession of restorers and their craftsmanship through this competition.

China is a world-recognized ancient civilization, with more than 760,000 immovable cultural relics and more than 100 million pieces (sets) of cultural relics. Holding competitions is an important way to cultivate cultural relics skilled personnel.

Fan Zaixuan, the referee of the National Cultural Relics Industry Vocational Skills Competition, mural color plastic cultural relics restorer division:Now it is gratifying to see that many young people come to participate in the competition and engage in skill competitions. It is indeed a very happy thing.

Li Qi, the referee of the National Cultural Relics Industry Vocational Skills Competition for ceramic cultural relics restorers:Through this contest, people with different experiences communicate together, cheer up together, find a sense of mission, and thus strengthen their determination to continue.

　　Vaccination and health care. The picture shows the medical staff in Qiaodong District, Xingtai City, Hebei Province explaining vaccine knowledge to kindergarten children. Photo by Zhang Chi (Xinhua News Agency)

　　The 2019 academic exchange meeting on seasonal influenza prevention and control strategy was held in Beijing recently. Experts attending the meeting stressed that annual influenza vaccination is the most effective means to prevent influenza, which can significantly reduce the risk of influenza and serious complications.

　　"the State Council’s Opinions on Implementing Healthy China Action reaffirms the importance of chronic disease management and influenza vaccine prevention and control, and gives priority to advocating high-risk groups to get influenza vaccine before the influenza epidemic season. We call on the whole people to be vaccinated every year to form a group immune barrier to reduce the incidence of influenza in the whole society. " Yang Wei Zhong, vice president of Chinese Preventive Medicine Association, said.

　　As an acute respiratory infection, influenza is not an ordinary cold. Influenza virus directly attacks the respiratory system of human body, which can cause many serious complications such as viral pneumonia, secondary bacterial pneumonia, shock, disseminated intravascular coagulation and so on, and comes as scheduled with a brand-new look every year, causing seasonal epidemic.

　　Influenza and its complications have always been seriously underestimated by the whole society. The World Health Organization (WHO) estimates that worldwide, seasonal influenza epidemic can lead to 650,000 deaths every year. In recent years, the incidence and mortality of influenza in China have generally shown a sharp upward trend.

　　Feng Luzhao, a researcher at China Center for Disease Control and Prevention, pointed out that infants, school students, chronic patients and the elderly are all high-risk groups of influenza. Vaccine is the most economical and effective intervention measure for influenza prevention and control, and vaccination for high-risk groups is recommended first.

　　However, the importance of influenza vaccine has not been fully recognized by the whole society. At present, the total coverage rate of influenza vaccine in China is less than 2%. Feng Luzhao believes that the support at the national level is of great significance to improving the vaccination rate, and it is necessary to vigorously carry out health education; We should encourage more investment in public vaccines and further build a more convenient and accessible vaccination service system.

　　At present, the influenza vaccines approved for marketing in China are trivalent inactivated influenza vaccine and tetravalent inactivated influenza vaccine respectively. People who can be vaccinated with different types of vaccine products from different manufacturers can voluntarily be vaccinated with any influenza vaccine. (Reporter Chen Wei)

　　A poverty alleviation micro-factory was set up in Xuanhua District, Zhangjiakou City, Hebei Province to revitalize rural idle labor resources and drive more than 10,000 people to find jobs at home. Photo by Chen Xiaodong (People’s Vision)

　　In the past five years, the employment situation in China has remained stable and achieved remarkable results under the background of economic growth and shifting gears, and the total working-age population is still huge. According to the 2017 World Competitiveness Report released by IMD, China’s "employment" performance ranks first among 63 major economies in the world. The Organization for Economic Cooperation and Development (OECD) issued a report saying that "productivity growth and high-level employment have become the main driving forces for China’s economic growth".

　　The employment of key groups is progressing steadily, the vitality of entrepreneurship and innovation is fully flowing, and the employment service guarantee is improving day by day. "More stable work" is supporting the people’s stable happiness.

　　The employment level has been rising all the way in the past five years.

　　7.95 million, which is the number of college graduates nationwide in 2017, 300,000 more than in 2016. To solve the employment problem of college graduates, which is increasing year by year, we need reasonable policy guidance, feasible scheme measures and multi-party cooperative efforts.

　　In this year’s employment process, Jin Wei, a student from the School of Mechanical Engineering of Tianjin University of Technology, has no anxiety about job hunting. Last summer vacation, he participated in the special vocational ability training of industrial robots organized by Tianjin Vocational Skills Public Training Center for free. He was taken by a technology company and signed an employment agreement in advance. "With so many projects paving the way, our college students will make their dreams come true as long as they work hard." Jin Wei said.

　　"The rural areas in China, at least the rural areas I am experiencing now, are really fertile soil." Xu Jumin, who has been a college student village official for three years in Miaofengshan Town, Mentougou District, Beijing, is also very touched. He also has a deeper understanding of the ardent expectation of the Supreme Leader General Secretary that young students go to the grassroots level. "Rural students need to display their strength, and it is easier for college students to get a platform in rural areas."

　　The employment experience of Jin Wei and Xu Jumin is the epitome of millions of graduates successfully entering the society. All kinds of recruitment double elections, real-name registration system registration for unemployed college graduates leaving school is fully covered. The special post plan for college student village officials and rural teachers, the "three supports and one support" plan, and the grassroots project of college students’ voluntary service in the western region provide a broader platform for college graduates. Under the escort of various policies, it is more and more convenient for college graduates to find jobs, choose jobs more and more calmly, and the graduation season is getting warmer. According to statistics, although the number of college graduates has increased year by year in recent years, from 6.8 million in 2012 to 7.95 million in 2017, the employment level of college graduates has always remained stable, the initial employment rate has remained stable at over 70%, and the overall employment rate at the end of the year has remained above 90%.

　　In addition to the employment of young students, the employment of the poor and other people with employment difficulties also attracts attention. According to the statistics of Ministry of Human Resources and Social Security, from 2013 to 2016, a total of 22.38 million unemployed people in cities and towns were re-employed, and 6.99 million people with employment difficulties were employed, helping 249,000 of the 220,000 zero-employment families to find jobs, thus realizing the dynamic clearing of zero-employment families.

　　With the employment level of key groups rising all the way, the overall employment performance in China is gratifying. In the past five years, the number of new jobs in China’s cities and towns has remained above 12 million every year, and the cumulative number of new jobs in the past five years has exceeded 65 million, which is about equal to the total population of Britain.

　　With the continuous expansion of employment scale, increasingly optimized employment structure, remarkable progress in coordinating urban and rural employment, and more reasonable regional employment pattern, the International Labour Organization also praised China’s employment policy, believing that China’s experience is "the best combination of modern employment concept, the experience of other countries in the world and the reality of China".

　　Entrepreneurial innovation contributes to new employment opportunities

　　The overall popularity of China’s employment report card can not be separated from the strong drive of "mass entrepreneurship and innovation".

　　Youth is the main force of entrepreneurial innovation. In May 2013, when the Supreme Leader participated in the theme group day activities of China Aerospace Science and Technology Corporation, he pointed out that it is necessary to pay more attention to the wishes of young people, help them develop, support their entrepreneurship, and build a broader stage for their practice and innovation. According to the 2016 China University Student Entrepreneurship Report released by China Renmin University, nearly 90% of college students have considered starting a business, nearly 20% have a strong entrepreneurial intention, and nearly 30% have entrepreneurial experience.

　　In Dongguan, Guangdong Province, a one-time venture reward of 5,000 yuan and a venture guarantee loan of 100,000 yuan solved the start-up capital problem of Chen Weicong, the founder of Totoro Technology Co., Ltd. "Our entrepreneurial road has gone more steadily." Chen Weicong said with emotion.

　　In addition to financial support, the state’s emphasis on entrepreneurship education has also given these new entrepreneurial forces more confidence. Entrepreneurship education is listed as a compulsory course in colleges and universities, a demonstration base for mass entrepreneurship is built, and a talent pool of 10,000 outstanding innovation and entrepreneurship instructors in China & HELIP is initially built; … With the help of many policies and measures, the entrepreneurial situation of college graduates is gratifying. According to the Employment Report of China College Students released by MyCOS Research Institute and China Academy of Social Sciences, in the past five years, the proportion of college graduates in China who start businesses after graduation has increased from 1.6% in 2011 to 3.0% in 2017, nearly doubling. Based on the total number of 7.95 million fresh graduates in 2017, the number of entrepreneurial college students exceeds 200,000.

　　Returnee entrepreneurship is also the backbone of entrepreneurial innovation. Behind Feng Haichao, a group of returnees, various preferential policies of the country have contributed greatly. "Zero-cost entrepreneurship is a gift to start-ups." In 2013, Yang Zibin, who returned from the United States, came up with the idea of starting a business. After applying to Beijing (Haidian) Overseas Students Pioneer Park, he successfully settled in the centralized office area and enjoyed the free work station, and the fees for enterprise registration, legal consultation and entrepreneurship counseling were all free. In the past five years, 347 pioneer parks for overseas students have been built nationwide, with more than 27,000 enterprises entering the park, 79,000 returned overseas students starting businesses in the park, and tens of millions of young returnees like Yang Zibin have been relieved of worries and "packed lightly".

　　Gather sand into a tower, and the explosion of entrepreneurial craze has also brought new changes. In recent years, the newly registered enterprises in China have experienced a "spurt" growth. Since 2013, the annual growth rate of newly registered enterprises has remained above 20%. In 2016, nearly 15,000 new enterprises were created daily, an increase of 3,000 over the previous year, which contributed nearly 40% to the new employment in cities and towns in the same period. The vitality of entrepreneurial innovation is fully flowing, and the multiplier effect of entrepreneurship driving employment is constantly emerging.

　　Security is improving day by day and stabilizing employment.

　　In the past five years, while doing everything possible to expand employment in China, the employment service and security mechanism are also improving day by day.

　　The "streamline administration, delegate power, strengthen regulation and improve services" reform has been further promoted, and the employment efficiency has been greatly improved. From June 21st to 23rd, more than 150 vivid application cases showed the effect of informatization construction in the era of "internet plus" on promoting employment at the first national exhibition of innovative application of informatization in human society. For this, Sun Wanying, a college student, knows this very well. From applying for job-seeking and entrepreneurship subsidies to 800 yuan subsidies being credited to the bank account, she didn’t take a step on campus to do this. "I gave the materials to the counselor and got the money in a few days. It was really efficient." Now that she has been successfully employed, she is full of smiles.

　　Vocational skills training continues to exert strength, and everyone strives for a skill. In 2013, when the supreme leader visited Tianjin, he stressed the need to "do a good job in vocational skills training and improve the employment service system". Gu Wei, a disabled boy who lives in baixia district, Nanjing, is the beneficiary of vocational skills training. After attending the local high-tech training course for the disabled, his photography skills have been greatly improved. Today, as a photographer, he has become famous in the local area.

　　In the past five years, the major actions of vocational skills education have been one after another: launching special activities to revitalize skills, promoting the reform and innovation of technical colleges, starting a new apprenticeship system for enterprises, building a lifelong vocational training system for workers, carrying out more than 97 million government-subsidized vocational training, formulating more than 10 skilled personnel policies in four categories, building 476 training bases for high-skilled personnel and nearly 600 national skill master studios … … Continuous investment has brought fruitful results: by the end of 2015, there were 165 million skilled workers in China, accounting for 41% of urban employees, and the employment path of ordinary people is getting wider and wider.

　　Labor relations are guaranteed, and there is no worry about employment. The old security horse in Tongzhou District of Beijing is very happy recently. "After signing the collective contract, I feel more practical." In recent years, Tongzhou District has made great efforts to implement the labor contract system for small enterprises, and the old horse is one of the beneficiaries. By the end of 2016, the collective contract signing rate of enterprises with more than 100 employees in Tongzhou District reached 97%, the collective contract coverage rate of small and micro enterprises was 90%, and the industrial collective contract covered nearly 15,000 employees.

　　Nationwide, such actions to protect employment rights and interests are also in full swing. In view of the abuse of labor dispatch, the state has taken special actions to guide enterprises to achieve a smooth transition in employment methods and protect the legitimate rights and interests of the majority of labor dispatch workers; In view of the problem of wage arrears for migrant workers, various localities have continuously improved their policies and generally established a wage guarantee system in the construction industry. Some areas have also established an emergency working capital system. Labor and social security supervision institutions at all levels have also further unblocked channels for reporting and complaining, strengthened daily inspections and various inspectors, and severely cracked down on criminal acts such as refusing to pay labor remuneration. Various policies and measures have been taken in a multi-pronged manner, and the people have got jobs and stabilized, and the "rice bowl" is getting stronger and stronger.

　　Li Zhen Liu Jingyuan Drawing: Pan Xutao

Major listed companies in catering O2O industry:At present, the listed companies in domestic catering O2O industry mainly include Meituan (03690.HK), Hungry, and 02013.HK.

Core data of this article:Online order volume; Catering O2O market scale; O2O penetration rate of catering; market share

1. Overview of catering O2O industry

— — Definition and classification: catering O2O= catering +O2O

Catering O2O refers to the use of the Internet to divert online users offline to bring customers to catering businesses and increase income; Or drain offline customers to online for maintenance or customer relationship management, so as to prolong the customer’s consumption cycle and increase the number of customers’ consumption.

Catering O2O= catering +O2O, catering *O2O, internetization of traditional catering and materialization of internet catering. Traditional catering enterprises realize the closed loop of omni-channel marketing and sales, payment and customer management system after integration through internet tools, and finally realize information management and improve overall revenue.

Catering O2O has two meanings. One is Internet catering, which means that Internet enterprises provide Internet applications for catering enterprises, mainly at the marketing level, such as group buying network. The other is that catering enterprises actively embrace the Internet and develop Internet applications, which means that catering enterprises actively apply Internet products. The classification of catering online to offline mainly includes:

2) Analysis of the industrial chain of catering O2O industry: based on the traditional industrial chain, it enables the inquiry, reservation, queuing, ordering and distribution of catering services.

The industrial chain of China catering O2O is based on the traditional industrial chain, which includes raw material processing chain and supply chain services. The catering O2O industry that empowers and upgrades the traditional catering industry is reflected in the inquiry, reservation, queuing, ordering and distribution of catering services.

The network awareness of online users and offline merchants in China continues to increase, and the number of catering O2O websites or applications that are at the core of the industrial chain and connect online users and offline merchants is increasing rapidly, and the user experience is also improving day by day; Together with other enterprises that provide basic services such as payment, CRM and closed-loop verification, the industrial chain of China catering O2O industry is becoming more and more perfect, which has prepared a good foundation for the rapid development of the market.

2. The development process of China catering O2O industry: the market is constantly evolving, and online and offline resources are highly integrated.

The catering O2O platform has developed from the traditional review platform to the comprehensive platform, and has undergone the transformation from version 1.0 to version 5.0. This is an evolving market, and the future development will give birth to more vertical, subdivided, professional and personalized catering O2O platforms.

3. Analysis of the development status of catering O2O industry in China.

— — Overall situation of the industry: catering O2O rebounded strongly in the post-epidemic era.

(1) The overall online volume of the catering industry in China: a strong rebound under the epidemic.

In the face of the epidemic, catering has shown a stronger ability to resist risks. In particular, online catering orders showed a strong rebound trend. According to the data of Meituan, the overall online catering orders in February 2020 decreased by 91.6% compared with the same period of last year. The overall online order volume in March decreased by 59.8% year-on-year; In April, the overall online order volume began to recover rapidly, and the growth rate turned positive for the first time in May. Since then, it has been climbing steadily and achieved a year-on-year increase of 107.9% in December.

(2) The market size of China catering O2O industry: rapid growth.

According to Kaidu data, China’s O2O market has grown rapidly in recent years. In 2020, the size of the O2O market reached 2.63 trillion yuan. Combined with the data of Meituan, the proportion of O2O catering at home and O2O catering at the store, the scale of China’s catering O2O market is close to 1.87 trillion yuan in 2020. It accounts for 71.1% of the entire O2O market.

Note: The market size and proportion of catering O2O are calculated.

(3) The penetration rate of O2O market in China catering industry: it continues to rise.

In terms of penetration rate, the O2O penetration rate of China’s catering industry has been singing all the way. In 2020, due to the impact of COVID-19 epidemic, the penetration rate of catering O2O in the whole catering industry market accelerated to 47.37%.

Note: catering O2O penetration rate = catering O2O market size/catering market size *100%.

2) China catering O2O market segment 1: catering ingredients O2O.

— — Food and beverage supply chain: per capita consumption is insufficient, and penetration rate is still not high.

According to the data of the National Bureau of Statistics, in 2020, China’s catering revenue totaled 3.95 trillion yuan. According to the calculation that the cost of raw materials accounts for 42%, the market size of catering ingredients supply chain is about 1.66 trillion yuan. At the same time, although China is the second largest catering market in the world, the per capita catering consumption in 2020 is only 21% of that in the United States, and there is still much room for improvement.

At the same time, there are a series of problems in the traditional food supply chain market, such as scattered traders, opaque market information, lack of control over the quality of food, and high cost of food. Therefore, upgrading the food supply chain with the Internet has become a hot entrepreneurial direction in 2014. After six years of development, the penetration rate of internet plus food supply chain industry is still not high. There are two main reasons: it is difficult for Internet solutions serving end consumers to meet the high-quality requirements of consumers and the profit requirements of start-ups at the same time. Internet solutions that serve enterprise users are difficult to truly land in the whole industry.

(2) O2O operation mode of catering back-end procurement: light assets+total assets+solutions.

There are three main modes of O2O operation in catering back-end procurement: heavy mode (self-operated mode), light mode (platform mode) and solution mode.

3) China catering O2O market segment 2: catering take-out O2O.

By the end of 2020, the number of take-away users nationwide was close to 500 million, and the total order volume reached 17.12 billion, up 7.5% year-on-year; The transaction scale increased by 14.8% year-on-year, reaching 835.2 billion, 175 billion more than the 660 billion predicted by previous institutions. Food and beverage take-out accounts for 80% of home service in life service O2O industry. At the same time, after the outbreak, consumers stayed at home for epidemic prevention, and restaurant food was generally shut down, which became the choice of catering businesses. Many well-known catering enterprises quickly made adjustments, optimized their operation modes, embraced third-party take-out platforms and switched to the online market. In summary, the epidemic will greatly boost the development of food and beverage take-out O2O, so the market size of food and beverage take-out O2O is expected to exceed 700 billion yuan in 2020.

4) China catering O2O market segment 3: Arrival catering O2O market.

According to the analysis of China catering O2O industry market, the arrival business accounts for 39% of the O2O platform market, including 60% of home catering. Based on this, it is calculated that the market size of China catering O2O industry will be 336.9 billion yuan in 2020.

4. Analysis of the competition pattern of China catering O2O market.

— — Regional competition pattern: Guangdong has the largest number of catering O2O enterprises.

In terms of regional distribution, Guangdong Province is currently the province with the largest number of catering O2O-related enterprises in China, accounting for more than 24.8% among the top ten provinces and cities, followed by Shanghai and Shandong with 11.7%, 11.5% and 11.2% respectively.

2) Enterprise competition pattern: common development in many fields.

— — O2O platform for catering ingredients: National, regional and vertical platforms are developing together.

At present, the representative platforms of O2O, a national catering ingredient, are American food and an acre of land; The representative platforms of regional catering ingredients O2O include small farmers and Debao. The representative platforms of vertical catering ingredients O2O are Worry-Free Restaurant, Song Dishes and Vegetable Dongpo.

(2) The competition pattern of China catering take-out O2O market: the share of US group take-out exceeds 60%.

According to the "Analysis Report on the Development of China Takeaway Industry in Q2 2020" released by Trustdata, by the first half of 2020, the market share of Meituan Takeaway had reached 68.2%, and the proportion of hungry people was 25.4%.

(3) The competition pattern of China’s in-store catering O2O industry: Meituan comments on the first market share.

(3)-1 Competition echelon of O2O industry in China: Meituan reviews the market share and ranks first.

Meituan commented that the GTV market share of the restaurant catering business ranked first. Meituan commented on the solid traffic base of catering service users in the store, and based on years of experience in the industry, it gradually consolidated its leading edge in the industry. In the future, the competition in the catering market will continue to focus on user service and business empowerment, so as to improve the operational efficiency of the catering industry.

(3)-2 The market share of enterprises in the O2O catering industry in China is mainly based on the US Mission and public comments.

In China, the O2O industry of restaurant-to-store catering is mainly based on US delegations and public comments. Founded in 2003, Public Comment is the earliest local life information platform in China. At the beginning, it only aggregated user evaluation and business information, and began to enter the group buying territory in 2010; Also in this year, the US Mission was launched. In 2020, the restaurant catering share of Meituan Review was 63.4%. Followed by word of mouth, the store share accounted for 25.3%.

5. Development prospect and trend forecast of catering O2O industry in China.

— — Forecast on the Development Prospect of Catering O2O in China

(1) The development prospect of China catering O2O industry under the compound growth rate: the market scale is expected to approach 1.87 trillion yuan in 2026.

The compound annual growth rate of China catering O2O is 10% from 2021 to 2026, and the market size is expected to approach 1.87 trillion yuan by 2026.

(2) The development prospect of China catering O2O industry under the penetration rate: the market scale is expected to reach 2.4 trillion yuan in 2026.

According to the penetration rate of catering O2O in the whole catering industry, it is assumed that the market penetration rate of catering O2O will reach 40% by 2026, and its market scale is expected to reach 2.4 trillion yuan by 2026.

2) Analysis of the development trend of catering O2O industry in China.

(1) The development trend of in-store catering O2O: consumption recovery under normal epidemic situation.

The development trend of in-store catering O2O is mainly reflected in the upgrade of in-store catering service and the recovery of consumption under the normal epidemic situation.

(2) the development trend of O2O in home catering: quality, technology and new retail development of take-away food.

The development trend of O2O in home catering is mainly manifested in the quality of take-away, the technology of take-away and the new retail of take-away.

For more industry-related data and analysis, please refer to Forward-looking Industry Research Institute. At the same time, Forward-looking Industry Research Institute also provides solutions such as industrial big data, industrial research, industrial chain consultation, industrial map, industrial planning, park planning, industrial investment attraction, IPO fundraising feasibility study, IPO business and technology writing, and IPO working paper consultation.

Stills of "24 seconds of youth"

1905 movie network news From Stephen Chow to Jay Chou, from "Cyclone Girl" to the hit "Spray after Spray" this summer, there are more and more film and television works about sports, and people are paying more and more attention to sports. However, at present, the IP of sports theme in China has not been fully developed, and there are few dramas about football and basketball. However, at the end of this summer, a basketball movie will be released, which is also called the China version of "slam dunk". The film is directed by Ji Gang, and co-starred by Huang Junjie, Wei Late Autumn, Yan Luxian, Luo Jiaying, Yu Jia, Zhang Meie, Chen Cheng, Li Guanxing, Zhong Zheng, Zhou Ningning and Lu Tingyu. It will be released nationwide in October, opening an exciting bloody basketball game.

Luo Jiaying and the two supporting actors in the movie "Little Meat Star" are happy to get together.

Movies with the theme of pure love of youth have blossomed everywhere, and the audience is inevitably tired of vision. However, the theme film of youth inspirational blood sports is a new breakthrough of youth series movies, which includes youth after 00, longing after 90, dreams after 80 and nostalgia after 70, and is the new direction of youth movies in the future.

As a passionate youth film, the casting of "24 Seconds of Youth" has also been truly young. A 98-year-old sports man starring Huang Junjie is not only handsome in appearance and standard in figure, but also has a strong talent for acting, and he is born to eat this bowl of rice from actors. In addition, this film also gathers two classic supporting roles in Xingye’s films, one is Luo Jiaying in the movie, and the other is Zhang Meie in the movie. The gathering of two powerful actors will definitely add more comedy effects to the film.

Stills of "24 seconds of youth"

No emotion, no affectation. China needs such a youth movie.

Due to the convergence of themes, shoddy workmanship, consumer feelings, worrying acting skills and other issues, the difficulties faced by domestic youth films are becoming more and more serious. The publicity team knelt down to arrange films, and the movie protagonist hyped romance, which made the film divorced from the content itself. The film "Twenty-four Seconds of Youth" did a good job without gimmicks. The film used a vivid basketball story to combine brotherhood, inspirational growth and love between men and women, and skillfully made a new exploration from its own content by integrating the "24-second rule on the basketball court". The film extracts dramatic elements from daily life, tries to be grounded and resonates with everyone. In the past, symbolic modes such as fighting, abortion and money worship were not the audience’s imagination of youth. Therefore, the goal of this film "24 Seconds of Youth" is to "convey positive energy youth", without sensationalism, without "sadness flowing into the river" and without forced jokes. This is the correct way to open a youth film, and the China film market needs such a youth film.

Youth inspirational film "24 seconds of youth" will be released in October, so have a basketball game with your youth!