＂Love Outstanding＂ leads domestic fashion movies with box office exceeding 10 million in the first week.
Dating scene
The kiss of marriage proposal in the movie "Love Excellence"
The film Love Excellent is a warm and romantic date movie.
Directed by Alexi Tan, written by Caishen Ning, starring Liu Ye, Yao Chen and Chen Chong, and jointly created by 20 top luxury brands, the fashionable date movie Love Outstanding has received close attention from many people in the industry since its release on November 9. As of November 16, the first week of box office was in two Hollywood blockbusters — — The joint attack of "Dangerous Speed" and "Owl Kingdom" still broke through the 10 million mark and became the box office champion of domestic films in the same period.
"Love Excellence" has a high reputation and the row hall is squeezed.
Up to now, the domestic film market has been relatively depressed since the end of the Eleventh Golden Period. According to Liu Jia, a well-known domestic box office analyst, the national box office last week was 73.5 million yuan, which fell to the lowest point of this year. Although the number of domestic films released at this stage is relatively large, there are basically no outstanding achievements. In contrast, Love Excellent is the "best" movie, both from the word-of-mouth of film critics and the feedback from ordinary audiences. However, the sudden arrival of four imported films without warning has seized the film market in November on a large scale, making the situation of domestic films worse.
Since the release of "Love Outstanding" for a week, the word-of-mouth has been steadily improving, and famous film critics have written articles to support it. Ma Sheng highly praised the business cooperation team of "Love Outstanding" and thought that the film almost wiped out the world’s top fashion brands and completely surpassed "Du Lala’s Promotion". Another film critic, Zhan Taifeng, said: Because of its deeper topic speculation, "Love Outstanding" has a more intriguing and profound significance besides being a high-scoring romantic comedy. Zhang Xiaobei called Love Outstanding the best urban fashion love movie of the year.
Film lovers rushed to 8.3 when they scored the highest on various professional websites, far exceeding the same period of "Xi Feng Lie" and "Love 36 Plan". Ordinary viewers especially went to the cinema to look for "Love Excellent" because they saw trailers, video tidbits and other promotional materials. Although the number and time of rows of halls are not dominant, the attendance rate of "Love Excellent" can be guaranteed to be above half. Alexi Tan, the director, went to the Beijing cinema to feel the audience’s reaction. He wrote in Weibo: "When he walked into the cinema, he thought he would return to the United States, because it was all Resident Evil, Owl Kingdom, Dangerous Speed, and Love Excellent, although he could only arrange two performances a day, the attendance rate of the theater he saw was very high. In the process of watching the film, the audience laughed almost from beginning to end, and the audience structure was mainly lovers, becoming a veritable date movie. ".
Domestic films strive to open up the market and find a way out for small and medium-sized films
On the one hand, "Love Excellent" has a high reputation, on the other hand, audiences from all over the world leave messages on the official Weibo, wanting to see a movie, but they can’t find a row hall in the local cinema. Although the box office in the first week exceeded 10 million yuan, the film said: If it were not for the temporary release of Dangerous Speed and Owl Kingdom, the performance of Love Outstanding would be better.
Facing the plight of domestic films, the producer of Love Outstanding, Qi Erwei, said in an interview: "At present, there is a saying that China films have entered the era of blockbusters, and big productions, big scenes and big stars can really stimulate the market, but the healthy development of the film market should be diversified, and the diversified viewing needs of different audiences should be met, and more small and medium-sized films, emerging directors and actors should also have more choices. Excellent Love has gone a long way in improving the quality of China urban love films, and the audience’s recognition is obvious to all. From the point of view of the film, we will continue to make efforts to make the film better in quality and higher in visibility; From the market point of view, we hope that more people in the industry will break empiricism and give enough space and time for the market and the audience to accept new things. Such a China film market can develop more benign. "